Effective Date
This Privacy Policy is effective as of March 23, 2026, and was last updated on March 23, 2026. We may update this policy from time to time, and will notify users of material changes via email or website notice.
Information We Collect
Personal Information: When you visit our website, make a purchase, create an account, or contact us, we collect personal information including:
- Name, email address, phone number, and billing/shipping addresses
- Payment information (processed securely through third-party payment processors)
- Order history and product preferences
- Communication preferences and marketing consent
Automatically Collected Information: We automatically collect certain technical information through cookies and similar technologies:
- IP address, browser type, device information, and operating system
- Website usage data, pages visited, and time spent on site
- Referral sources and search terms used to find our website
How We Use Your Information
We use collected information for the following purposes:
- Order Processing: To process and fulfill your orders, communicate order status, and provide customer service
- Account Management: To create and manage your account, including order history and preferences
- Marketing Communications: To send promotional emails, newsletters, and product recommendations (with your consent)
- Website Improvement: To analyze website usage, improve functionality, and enhance user experience
- Legal Compliance: To comply with applicable laws, regulations, and legal processes
- Fraud Prevention: To detect and prevent fraudulent transactions and protect our business
Legal Basis for Processing (GDPR)
For users in the European Economic Area, we process personal information based on:
- Contractual Necessity: To fulfill orders and provide services you've requested
- Legitimate Interest: To improve our website, prevent fraud, and conduct business operations
- Consent: For marketing communications and optional features (withdrawable at any time)
- Legal Obligation: To comply with applicable laws and regulations
Information Sharing and Disclosure
We do not sell or rent your personal information to third parties. We may share information in the following circumstances:
- Service Providers: With trusted third-party service providers who assist with payment processing, shipping, email delivery, and website analytics (under strict confidentiality agreements)
- Legal Requirements: When required by law, court order, or government request
- Business Protection: To protect our rights, property, or safety, or that of our customers
- Business Transfers: In the event of a merger, acquisition, or sale of assets (with notice to affected users)
Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Remember your preferences and shopping cart contents
- Analyze website traffic and user behavior
- Provide personalized content and advertisements
- Ensure website security and prevent fraud
You can control cookie settings through your browser preferences. However, disabling certain cookies may limit website functionality.
Data Security
We implement industry-standard security measures to protect your personal information:
- SSL encryption for data transmission
- Secure payment processing through PCI DSS compliant providers
- Regular security audits and monitoring
- Access controls and employee training on data protection
While we strive to protect your information, no internet transmission is 100% secure. We cannot guarantee absolute security but continuously work to improve our protection measures.
Your Privacy Rights
Depending on your location, you may have the following rights:
- Access: Request a copy of personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information (subject to legal requirements)
- Portability: Request transfer of your data to another service provider
- Objection: Object to processing for direct marketing purposes
- Restriction: Request restriction of processing in certain circumstances
To exercise these rights, contact us at shop@velmora.com. We will respond within 30 days of receiving your request.
Marketing Communications
We may send you marketing emails about our products, services, and promotions. You can:
- Opt-out by clicking the unsubscribe link in any marketing email
- Update your communication preferences in your account settings
- Contact us directly to modify your preferences
Opting out of marketing communications will not affect transactional emails related to your orders or account.
Data Retention
We retain personal information for as long as necessary to:
- Fulfill the purposes outlined in this privacy policy
- Comply with legal, regulatory, and accounting requirements
- Resolve disputes and enforce our agreements
When information is no longer needed, we securely delete or anonymize it according to our data retention schedule.
International Data Transfers
If you are located outside the United States, your information may be transferred to and processed in the United States. We ensure appropriate safeguards are in place for international transfers, including standard contractual clauses approved by relevant authorities.
Children's Privacy
Our website is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If we become aware that we have collected such information, we will promptly delete it.
Google Services Integration
Our website may use Google services including Google Analytics and Google Ads. These services may collect information about your visits to our website and other sites. For information about Google's privacy practices, visit Google's Privacy Policy.
Changes to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws. Material changes will be communicated through email notification or prominent website notice. Continued use of our website after changes constitutes acceptance of the updated policy.
Contact Information
For questions about this Privacy Policy or to exercise your privacy rights, contact us:
Email: shop@velamorra.shop
Phone: (704) 286-1240
Address: 3529 Red Dog Road, Charlotte, NC 28202
For EU residents, you also have the right to lodge a complaint with your local data protection authority if you believe we have not addressed your concerns adequately.